GAP Jeans Revolution

I used to think I had to pay $250 for jeans. No, really. Nothing was ever long enough, fit right, or held its shape if it didn’t also have a designer price tag… until I rediscovered GAP 1969’s. I don’t know what they’ve been drinking over there but I do know that it’s working. Recently GAP’s aesthetic has gone from yawn to yay, and I especially can’t get enough of their denim. Not only are the latest styles right there with the times, but they all come in many lengths – including long AND extra long.


GAP Jeans: Legging JeanLegging Jean

To make matters even better, GAP has a love for sales. Unlike the Current/Elliott and Sevens of the world, GAP gets inspired on a fairly frequent basis to practically pay you to take their stuff. I recently placed an order in which I scored a pair of stylish bleached jeans, and two pair of the Real Straight with inseams for days. Total: $92. The deal was so good, I felt like I owed them an apology.


GAP 1969 Frenzy


This fall, mix any of your favorite styles in with your splurges of the season and no one will even know that your jeans cost less than your Thursday happy hour bill.

GAP Jeans: Always Skinny BleachAlways Skinny Bleach


Cropped Always Skinny Zipper, $69.50


  1. I love these outfits. I too thought you had to pay a lot.

  2. marquisha lawrence 08/25/2010 Reply

    thanks for giving this update. i have lost faith in the jeans in my current collection and when the skinny jean fad came in…i had to just stopping looking for jeans and headed toward dresses.

    so i am going to check out gap!

  3. Love this update! I am obsessed with skinny jeans and have been wanting to branch out to other styles, like the bleach wash…off to check them out!

  4. Could not agree more about less-than-designer jeans! The best part (for me) is that they last longer! I get so attached to my stuff, and some of the more pricey brands disintegrate in a season.

  5. GAP should probably pay you for this awesome write up…ha! I’m planning and hitting up their friends & fam this weekend for this very reason.

  6. I love the sunglasses – where can I get those??

    1. They are the Graz X Ellery sunglasses and you can get them at Fabulous, right?

  7. I just bought a pair of the black magic cropped pants. I can’t believe how good they are. I am with you–GAP is hot this fall.

    1. The new GAP black pants are a whole other blog post I’ll have to do! They really are rocking it these days.

  8. Thanks for this post. I bought some Gap jeans and they are my favs now. Real Straight petite fit for little ladies all the way baby!

  9. shawna 10/05/2010 Reply

    Where are the layered brown bracelets from in the last entry? Love them and love the jeans!

    1. Those are by Chan Luu! It’s one or two that wraps around multiple times. You can get them at various boutiques and maybe Bloomingdales!