The Great

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I don't often share brand lookbooks on here but every now and then one just really grabs me. Summer is on the horizon and I'm already getting excited for longer days, a slower pace, and comfortable, breezy staples in rotation. The warming temps always prompt a desire for a lighter, less analytical wardrobe and in my book, a laid back Americana vibe (much more of that to come in upcoming posts). I recently discovered Emily Current and Merritt Elliott's newest brand The Great and haven't found a better inspiration for summer. Relaxed fit old-timey jeans, airy smock dresses, embroidered peasant tops, distressed sweatshirts, and not-too-girly ruffles for all. Altogether, it gives off some serious Tom Sawyer vibes (just add those suspenders and straw hat from the lookbook which I don't think are from their line but perfectly chosen nonetheless) that vividly bring me back to being a country school girl on summer break without a care in the world. The balance of loose fits and slimming flares is at an equilibrium unmatched by any brand this season, and solidifies the need for The Great to be in your closet.  I have a feeling this summer is going to be the most comfortable one yet.

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All photos from The Great lookbook and campaign.